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TheRedPin – TheRedPin One

TheRedPin Real Estate Brokerage came up with a new initiative called TheRedPin One – a way to only pay one commission for selling and buying a new home. Such a revolutionary program needed to be advertised.

The ask was to create a new logo, an explainer video, and radio spot. The script and storyboard were written as a motion graphic video, one for tv and one for web, and the script would be rewritten for a short radio spot version.